Observations and reflections on the medical industry in Germany's Medica: Finding a place to stand in the red ocean competition

Chatting with many business owners and old friends at Medica in Germany, I lamented the increasingly fierce competition in the medical industry and exchanged ideas on how they chose to start their own businesses many years ago. Now I have compiled some of what I have seen, heard and thought about as follows to share with my colleagues. Thinking about the direction of entrepreneurship For ordinary entrepreneurs, choosing a track is crucial. The business shouldn’t be too big, and it should be something that big companies don’t like; but it shouldn’t be too simple, with no investment threshold, otherwise new small companies can get involved with you. The ideal state is to find those areas that "big companies look down on, small companies can't handle", and you happen to have interests and advantages, and if you plan ahead, you may be able to succeed. The red ocean trend of the endoscope market in recent years…

Background

CORITON: Chatting with many business owners and old friends in Medica, Germany, I lamented the increasingly fierce competition in the medical industry, and exchanged ideas on how they chose to start their own businesses many years ago. Now I have compiled some of what I have seen, heard and thought about as follows to share with my colleagues. Thinking about the direction of entrepreneurship For ordinary entrepreneurs, choosing a track is crucial. The business should not be too big, and it should be chosen that big companies don’t like; but it should not be too simple without investment threshold, otherwise…

Chatting with many business owners and old friends in Medica, Germany, I lamented the increasingly fierce competition in the medical industry and exchanged ideas on how to choose the direction of entrepreneurship many years ago.

Now I have compiled some of what I have seen, heard and thought about as follows to share with my colleagues.

Key information

• CORITON: Chatting with many business owners and old friends in Medica, Germany, I lamented the increasingly fierce competition in the medical industry, and exchanged ideas on how they chose to start their own businesses many years ago. Now I have compiled some of what I have seen, heard and thought about as follows to share with my colleagues. Thinking about the direction of entrepreneurship For ordinary entrepreneurs, choosing a track is crucial. The business should not be too big, and it should be chosen that big companies don’t like; but it should not be too simple without investment threshold, otherwise…
• Chatting with many business owners and old friends in Medica, Germany, I lamented the increasingly fierce competition in the medical industry and exchanged ideas on how to choose the direction of entrepreneurship many years ago.
• Now I have compiled some of what I have seen, heard and thought about as follows to share with my colleagues.

What this means for medical device customers

It reflects CORITON's ongoing work in medical trolley design, quality management, compliance documentation, global service and practical customer support.

FAQ

Who should read this update?

Medical device manufacturers, distributors, OEM project teams, hospital procurement teams and partners evaluating medical carts, mounting systems or regulatory support from CORITON.

Why is this relevant to CORITON customers?

It reflects CORITON's ongoing work in medical trolley design, quality management, compliance documentation, global service and practical customer support.

News Code: KRT-N-4987